Wow, so this popped (free WSJ article) into my newsfeed today.
It's basically a URL with emojis, and people are paying thousands (and in some cases hundreds of thousands) of dollars to own one.
Even Michael Arrington, founder of Techcrunch, spent some serious money.
Investor Michael Arrington, who also has a stake in Yat Labs, says he recently spent $200,000 of his asset-management firm’s money on Rocket-Moon. Taking a rocket to the moon is a common refrain in the cryptocurrency world, and Mr. Arrington wanted to use the Yat as a branding tool for his Seattle-based firm, Arrington XRP Capital. Because users can’t buy one- or two-character combinations directly on the site, the only way he could purchase Rocket-Moon was by participating in a virtual auction hosted by Yat Labs.